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Website Promotion

How can I increase traffic to my website ?

The biggest question of the new Internet age. Whether yours is a one man/ woman show or a large corporate website, traffic is the need of the day. Most websites fail for lack of adequate traffic, but you can avoid this fate if you follow sound Internet marketing methods. Methods that you can use to increase traffic to your website.

1. Optimize your existing website : If your site is already up and running and you are not getting any traffic, one of the possible reasons for this is that your site is not adequately optimized. In order to get a good search engine ranking, your web pages must be focused on your target keywords, and these keywords need to be placed strategically in the meta tags ( title, description and keywords), in the headlines of your page, in the opening paragraph of text, in the anchor text of links on your page and even in file names. Through and proper placement of key words and phrases is what optimization is all about.

2. Add more content to your website periodically : This is the method of increasing traffic that is most ignored by website owners. Many people don’t realize that each of the inner pages of any website functions like a mini-web site, in that they are doorways through which the site will be found in search engines and through which people will enter. If you add more pages with optimized content you will increase the chances of being found in search engines for a wide variety of search terms, and this will result in an increase in traffic.

More often than I'd like to see, webmasters make the mistake of assuming that the easiest way to increase traffic is to attract as many new visitors as possible. This belief is partially correct, but a site cannot become truly popular unless it also appeals to these new users so much that they decide to come back again and again.So, keep adding new content to your website. Ensure that your website is updated as frequently as possible with quality and unique content.

3. Increase the number of inbound links to your website : Placing your site link on the other website will increase traffic to you directly and indirectly The direct boost is given because surfers who see your links may click through and visit your site. The indirect traffic boost given by link popularity is that your site will get a higher search engine ranking in search engines which measure link popularity as an index of a website’s value.

You can achieve better link popularity and drive inwards traffic to your website by;

Submit your website to Web directories.
Put ad of your website on Classified websites.
Participate in Discussion forums.
Post message on Message boards.
Publish Articles in Ezines.

4. Generate Targeted Traffic from Online Discussion Forums : Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don't even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

5. Publish your content on other websites with a link back to your site : Whenever an article by you is published somewhere, with a link back to your site, you can expect that some people will click through and visit your site. Many webmasters and ezine publishers are hungry for good content and if you provide it, then you have a good chance of being published. This method also helps indirectly in that it builds up the amount of incoming links,and boosts search engine ranking.

6. Leverage the power of your email Signature : One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you'll be advertising your website.

7. Don’t forget Offline Advertising : Most people still spend most of their time offline. . Put your url in your print advertising, TV advertising, on your stationary and in your brochures, on your vehicles, in your shop window, on T-shirts and other apparel and any other place where it will be seen.

8. Try Pay Per Click Advertising : Search engine optimization, reciprocal linking, content creation, and publishing all take time to deliver traffic to your blog. If the main sections of your blog are ready for public viewing and you want to see how well you can do, then buy some traffic. The most popular and probably most effective pay per click advertising programis Google’s Adwords. It only takes a few minutes to set up an Adwords account and you will get traffic immediately. But remember, your blog has to be good enough to convert this traffic into orders if you want to recover the cost of the advertising.

So, roll up your sleeves and start working. Choose the website promotion methods that are most appropriate for you and you will be well on your way to providing the answer to your own question about how to increase website traffic.

Congratulate yourself for being persistent, bright and hardworking. Most get frustrated and quit before this point, which is why most sites never become anything. After all, the secret to having a successful site is working hard in both promoting and creating it. You just might have what it takes.

To achieve better link popularity and traffic to your website, we have made lists of free classified ads, free directories, Ezine, discussion forums, message boards in our "Web Resource" section

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