How can I increase traffic to my website
The biggest question of the new Internet
age. Whether yours is a one man/ woman show
or a large corporate website, traffic is
the need of the day. Most websites fail
for lack of adequate traffic, but you can
avoid this fate if you follow sound Internet
marketing methods. Methods that you can
use to increase traffic to your website.
1. Optimize your existing website :
If your site is already up and running and
you are not getting any traffic, one of
the possible reasons for this is that your
site is not adequately optimized. In order
to get a good search engine ranking, your
web pages must be focused on your target
keywords, and these keywords need to be
placed strategically in the meta tags (
title, description and keywords), in the
headlines of your page, in the opening paragraph
of text, in the anchor text of links on
your page and even in file names. Through
and proper placement of key words and phrases
is what optimization is all about.
2. Add more content to your website
periodically : This is the method of
increasing traffic that is most ignored
by website owners. Many people dont
realize that each of the inner pages of
any website functions like a mini-web site,
in that they are doorways through which
the site will be found in search engines
and through which people will enter. If
you add more pages with optimized content
you will increase the chances of being found
in search engines for a wide variety of
search terms, and this will result in an
increase in traffic.
More often than I'd like to see, webmasters
make the mistake of assuming that the easiest
way to increase traffic is to attract as
many new visitors as possible. This belief
is partially correct, but a site cannot
become truly popular unless it also appeals
to these new users so much that they decide
to come back again and again.So, keep adding
new content to your website. Ensure that
your website is updated as frequently as
possible with quality and unique content.
3. Increase the number of inbound links
to your website : Placing your site
link on the other website will increase
traffic to you directly and indirectly The
direct boost is given because surfers who
see your links may click through and visit
your site. The indirect traffic boost given
by link popularity is that your site will
get a higher search engine ranking in search
engines which measure link popularity as
an index of a websites value.
You can achieve better link popularity
and drive inwards traffic to your website
Submit your website to Web directories.
Put ad of your website on Classified
Participate in Discussion forums.
Post message on Message boards.
Publish Articles in Ezines.
4. Generate Targeted Traffic from Online
Discussion Forums : Online discussion
forums provide an excellent way to promote
your website without paying any money. Nowadays,
you don't even have to lurk around before
you begin to post. Just browse the messages
and you can start posting. There are basically
three different ways to participate. You
can ask questions, respond to requests for
help or just post any useful information
that fits with the general topic of that
discussion forum. To promote your site in
online discussion forums, all you have to
do is enter your website address or ad in
your signature line at the bottom of each
message. Every time you post or respond
to questions your ad will be displayed.
If you post good content, people who read
your threads will also check out your website.
This is an excellent way to drive targeted
traffic to your website at no cost to you.
You can take this type of site promotion
a step further by identifying the active
members in each forum and contacting them
for joint venture arrangements.
5. Publish your content on other websites
with a link back to your site : Whenever
an article by you is published somewhere,
with a link back to your site, you can expect
that some people will click through and
visit your site. Many webmasters and ezine
publishers are hungry for good content and
if you provide it, then you have a good
chance of being published. This method also
helps indirectly in that it builds up the
amount of incoming links,and boosts search
6. Leverage the power of your email
Signature : One of the quickest and
effective ways to start driving traffic
to your website at no extra cost is to add
your ad or website address to your email
signature. This way, every time you send
an email, you'll be advertising your website.
7. Dont forget Offline Advertising
: Most people still spend most of their
time offline. . Put your url in your print
advertising, TV advertising, on your stationary
and in your brochures, on your vehicles,
in your shop window, on T-shirts and other
apparel and any other place where it will
8. Try Pay Per Click Advertising :
Search engine optimization, reciprocal linking,
content creation, and publishing all take
time to deliver traffic to your blog. If
the main sections of your blog are ready
for public viewing and you want to see how
well you can do, then buy some traffic.
The most popular and probably most effective
pay per click advertising programis Googles
Adwords. It only takes a few minutes to
set up an Adwords account and you will get
traffic immediately. But remember, your
blog has to be good enough to convert this
traffic into orders if you want to recover
the cost of the advertising.
So, roll up your sleeves and start working.
Choose the website promotion methods that
are most appropriate for you and you will
be well on your way to providing the answer
to your own question about how to increase
Congratulate yourself for being persistent,
bright and hardworking. Most get frustrated
and quit before this point, which is why
most sites never become anything. After
all, the secret to having a successful site
is working hard in both promoting and creating
it. You just might have what it takes.
To achieve better link popularity and traffic
to your website, we have made lists of free
classified ads, free directories, Ezine,
discussion forums, message boards in our
"Web Resource" section