Search Engine Optimization
So, what is SEO or Search Engine Optimization
?
The process of building a website to pull
the maximum amount of relevant traffic from
search engines such as Google, Yahoo, MSN,
etc. Most targeted traffic we can get for
our websites is from search engines. With
little patience and time to set websites
the right way you can have a great source
of excellent traffic and, best of all, you
get it for free.
Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web - the portion of the Web not accessible through Web search engines.
The motive of search engine optimization is to attract targeted traffic by attaining very high positions in the search results. This can be done by using the most appropriate keywords relevant to the content of your site.
According to Forester Research "93% of global consumers use the search engines to find and access web sites."
When people search, they look mainly at the first 20 sites that the search engine results display. Listings after those top 20 almost never get seen. This implies that the majority of online traffic uses the search engines to find a new product or service. Research shows that surfers do not look beyond the top 20 web sites listed in the search engine results. So, if your web site is ranked below the top 20 listings in the search engines' index, no one is going to find your web site.
For you to attract targeted traffic to your web site from the search engine results, and in order to popularize your site, it should get top positions in the results of the major search engines. So how do you attain top positions for your web site in the search engine results? The answer is - Search Engine Optimization Of Your Website
Search engine optimization showcases your site and exhibits it globally to prospective clients in a target-oriented manner. Major three steps for search engine optimization are :
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